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The basics you need to know to get started with Google Analytics. Topics:
* How Analytics can help you with your business goals
* Analytics reports for the most common types of businesses (ecommerce, content publishing, and lead generation)
* Integrate your Analytics with AdWords
* Tagging your marketing campaigns and how to set up goals to measure success
New to Google Analytics? Know someone who is? Although many of you are experienced Analytics professionals, there are still many who are just beginning their journey. The Webinar linked below provides a great starting point if you’re brand new (or to share with someone who is).